Walk into the little shop at 111 East San Francisco Street in Santa Fe and you get hit with a smell you do not forget: fur felt, steam, and a hundred years of tradition packed into one room. This is O'Farrell Hat Company, where a small crew of hatters still shapes cowboy hats one head at a time, by hand, the same slow way it was done long before anybody thought to ship the work overseas. No factory in another country. No shortcuts. Just American hands turning raw felt into something you could hand down to your grandkids.
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