Redneck Riviera refers to itself as "America's Work Hard, Play Hard Brand." Seems to match up to their product list!
A quick glance at their website shows whiskey, 1776 BBQ Sauce and some very patriotic looking boots for sale.
Despite Whiskey tracking it's origins back to Scotland and Ireland it has become very popular with hard-working Americans. A number of brands are made within the United States, however, it's hard to argue that, with a name like "Redneck Riviera American Blended Whiskey," you should probably give it a try.
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